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Giant Eagle Ends Foodperks, Adds Incentive to Fuelperks

The last day to earn Foodperks is Feb. 13

 

Giant Eagle is ending foodperks! and adding extra incentive to use its fuelperks! program, according a press release from the Pennsylvannia-based company.

The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31.

According to a letter obtained by the Pittsburgh Post-Gazette, the CEO said customers thought the foodperks! program was "a little too complex."

Giant Eagle is sending letters to its customers notifying them of the changes.

In the letters, the company says not all customers liked the structure of the foodperks! promotion because it requires additional shopping planning.

As a result, only a small percentage of customers received significant savings.  Senior Director of Corporate Communications Rob Borella said, "In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months."

The program gave customers a 1 percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. Foodperks! began in 2009.

In its place, Giant Eagle is rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3 cents off per gallon."

Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."

Do you use your foodperks! each month? Or weekly? Will you miss the discount? Tell us in the comments!

N.I. Bowers February 05, 2013 at 06:20 PM
I drive for a living, so I was earning 20% in foodperks 4-5 times a year. I would go on a $300 shopping trip, stocking up on mostly dry goods like toilet paper and cleaning supplies, and save $60. That trip would, in turn, earn me around $0.60 in fuelperks. Then I would head to the gas station on a near-empty tank with my 5-gallon cans and pump the full 30 gallons, saving me nearly $100 each time. That, in turn, would earn me another 3% in foodperks and I'd be well on the way to repeating the whole cycle. As a result of this change I'm going to be significantly less loyal to Giant Eagle's grocery stores. The prices are generally lower at places like ACME, Marc's and Wal-Mart so I will be back to using the circulars to organize a shopping trip. In my opinion, this program is ending because too many people were racking up huge savings by working the system. It's ridiculous to think people found this program confusing when everyone knows of the extreme couponers who practically use calculus to work the system and, at times, even turn a profit. Americans are clever, especially at shopping. I particularly enjoyed the part of this article where Rob Borella points out that, "approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months." Okay, so how is replacing foodperks with a 3-cent automatic discount per gallon better? At that rate, you'd need to pump 1333 gallons to save $40. Give us a break.
tom m February 05, 2013 at 06:59 PM
before everyone starts complaining about this ......... please note the word FOODPERKS which was a discount on food when you bought Getgo gas ...this has nothing to do with FUELPERKS which is the discount off gas for buying groceries
Rayalene Brizendine February 05, 2013 at 11:11 PM
When I first heard the reports of this change on TV, I thought the announcer said "fuelperks" and I was quite upset because the fuelperks program has been a tremendous help to me and my husband during the time we have participated. In fact, we have not paid one cent in cash for gas for about three years now and both we and Giant Eagle have benefited from the arrangement. I have done 98% of my grocery shopping at Giant Eagle during that time and taken advantage of every special promotion on fuelperks points. When I thought the fuelperks program would be ending, my first thought was that I'd now go back to Kroger shopping, which had been my major source of groceries, etc. for many years. Now I'm just a bit nervous that, if Giant Eagle can end foodperks in such a sudden and unexpected manner, can it be long until fuelperks suffer the same fate. I intend to be a bit more conservative in my buying until I can develop more confidence in Giant Eagle's plans for fuelperks!
Chapman Mom February 06, 2013 at 03:30 PM
thank you Tom M for clearing up the 2 different programs. When I first read the story I too thought they were getting rid of the gas discount when I bought my groceries
holly February 09, 2013 at 09:40 PM
We use both fuel and foodperks on a regular basis. We shop at giant eagle and buy gas there because of the huge discounts we got on both food and fuel. We used to shop at kroger and even though our grocery bill was cheaper, we got only small fuel discounts, so we pay a little more at giant eagle. Now there's really no advantage, we will probably go back to shopping at kroger. How could anyone think the program was confusing? We enjoyed saving foodperks for a large food purchase. Let's face it, nowdays its nice even getting $5 off every now and again. Food prices are so high. Too bad u r getting rid of a good program.
James Murphy February 09, 2013 at 09:49 PM
so saving 1 dollar per 100$ in groceries vs saving 60 cents per tankful will cripple your budget
Randy majors February 10, 2013 at 11:27 PM
The giant better rethink this cause tops and wegmans can't wait till this hits all the shoppers
Shawn Powers April 02, 2013 at 05:08 PM
1% for every 10 Gallons of gas brought (max 20% on up to $300=$60) vs $3 off per gallon....new program is a joke. I wont buy GetGo gas unless I'm redeeming fuelperks.

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