A cupcake shop that features all-natural ingredients and reduced-fat recipes is seeking to open in Ledgewood Plaza.
Pure DeLites, which operates , is looking to open a bakery and milk/coffee bar at 17100 Royalton Rd., in the plaza next to the former Borders.
The city Planning Commission is expected tonight to consider a conditional use permit for the shop, which would have seating for up to 28 people.
The shop uses whole wheat flour, organic pure cane sugar, organic butter (but just a small amount), organic egg whites, and local and organic fruits and vegetables.
"There is a big demand for anything that is good for you," owner Rachel Hough said. "People are taking more care into what they feed theirselves and their families and if it tastes amazing and is better for you, there is no downside."
Hough said she chose Strongsville for her second store "because it's a booming area that's growing."
She hopes to open in February or March.
Pure DeLite's website says its vanilla cupcakes contain 179 calories and 5.8 grams of fat, compared with a competitor's 485 calories and 24.4 grams of fat.
Flavors change weekly. In December, they include gingerbread, egg nog, chocolate salted caramel, snickerdoodle, raspberry ganache, white chocolate peppermint, french toast and cranberry-orange.
The menu includes well over 100 flavors. Most can be made vegan, gluten-free or reduced fat.
"There are so many food allergies and special dietary restrictions anymore, and we try to cater to those needs as much as we can," Hough said. "We shouldn't have to sacrifice all of our favorite treats for our health, and we have found a way to create a good balance so you can feel better about indulging in amazing desserts."
It would be the second new bakery for Strongsville. opened last week in Strongsville Towne Center on Pearl Road.